What is WWET?
Wine Writers’ Educational Tour (WWET) is a series of conferences for wine writers. Each event will provide a multi-day, deep dive into an important wine region.
Every conference will be packed with high-quality tastings and learning experiences, encompassing the host region’s:
- History, development and current trends
- Position in the market
- Terroir: climate, soils, terrain
- Advantages, opportunities and challenges
- Key grape varieties and wine styles
Content will include field trips, seated presentations, panels and tastings—all conducted by subject-matter experts who are effective communicators and presenters. They will include winemakers, growers and proprietors from the region, respected writers, and credentialed educators.
100% of the content will focus on the host region. There will be no content from geographies outside the host region.
WWET is an educational, non-profit corporation. Limited financial investment with high ROI for participants and sponsors is a key goal. Because of the non-profit nature, some participation costs and sponsorships may be tax deductible. [501(3)(c) status is being worked on, but not guaranteed.]
WWET’s founder is wine writer and educator Fred Swan.
Who are Wine Writers’ Educational Tours For?
WWET conferences will benefit serious writers and videographers who are substantially focused on wine and wine-related food and travel pieces, regardless of whether their primary platform is traditional (print, broadcast) or online. International attendees are welcome. Attendees must be serious, but need not be full-time writers nor making the bulk of their income from wine writing.